For years, the only way to enjoy watching videos from getfvid was to log into the website and either watch a livestreaming video or download an official copy to watch later. Now, you can find unofficial copies of videos on YouTube and Instagram, but many creators have moved to TikTok where they can have more freedom with their content. However, this doesn't mean that Facebook video is going to disappear. Far from it. Thanks to the rising presence of TikTok and other video-sharing platforms, more and more people are turning to them as a source of video content. This in turn has led to a rise in popularity for video-sharing websites as a whole. In 2018, for example, TikTok grew its user base by 44 million people worldwide.
Allowing More People To Discover Videos
From a video creator's perspective, the rise of platforms like TikTok presents a unique opportunity. Not only can you upload your videos directly to users' feeds, but you can also follow and connect with various creators, in-demand figures, and popular personalities.
If you've got a YouTube account, you'll notice that you can connect with users who have similar interests. For example, Mikey Dickerson, creator of the "Mullets Of Montreal," channel has over 220,000 subscribers and over 200 million views on his channel. If you head on over to the "Mullets Of Montreal" channel, you'll notice that there's a little symbol next to his name that allows you to connect with him directly. Simply click it, and you'll be brought to his profile. There, you can find out more about the channel and what he's creating, and if you're interested in collaborating or working together, you can also reach out to him directly.
With a growing audience and a platform that provides some amazing discovery features, it's no surprise that more and more people are looking to video content as a source of inspiration. In fact, according to HubSpot Blogs research, 40% of consumers discover videos online and only 12% get recommendations from friends or family members.
This is great news for video creators because it means they can leverage their content to reach a larger audience. Moreover, it also means they can build a following of people who enjoy their specific content rather than just the mass market, which often promotes the products and services the content depicts.
The Opportunity To Build A Following
Perhaps the most significant impact that the rise of TikTok and other platforms like it have had is the opportunity to build a following. In the past, if you wanted to find out about a specific creator or in-demand personality, you would have had to search for them on social platforms like Twitter or Facebook and connect with them there. Today, with the rising popularity of video content, you can follow the person or brand you're interested in and receive regular content updates in your inbox.
If you want to enjoy the content from specific creators, you can do so by searching for their username or handle on TikTok and other similar platforms. For example, if you wanted to explore the work of Maddox, you would head over to TikTok and search for his username. As soon as you do, you'll notice a little symbol next to his name that allows you to connect with him directly. Simply click on it, and you'll be brought to his profile. There, you can find out more about him and what he's creating.
This is a great opportunity for creators because it means they can build a community of people who enjoy their content, want to see more of it, and are interested in what the creator has to say. Moreover, it also opens up opportunities for collaboration as well, which will be detailed further in this article.
Why Collaboration Is A Great Fit For Video Creators
Collaboration is one of the keystones of all great video content. With social media platforms like TikTok, it's always been possible to upload a video and add a few short clips of other creators or in-demand figures speaking or singing about a particular theme or product. However, with the rise of TikTok and other platforms, it's never been easier for creators to build a larger audience and connect with people who have similar interests.
Let's be honest, we're all aware that social media platforms can be a little bit addictive, and it's great when a collaboration brings together content that is fun, informational, and inspiring. Moreover, when a collaboration is done well, it builds credibility for the participants and the audience. If you're ever curious about the credibility of an influencer or personality you've followed on TikTok or other similar platforms, you can always check out their collaboration roster. This is where they list the other creators they've worked with and if you ever noticed a theme or a pattern, it can provide you with an idea of how much they're worth.
How To Build A Video Collaboration Roster
If you want to get started building a collaboration roster, the first thing you need to do is figure out where you want to share it. The best place to start is TikTok. Not only is it the most popular social media platform, but it also provides you with the ability to curate a playlist of content that is suited for a specific audience. You can also take advantage of TikTok's "creator" status which provides you with some amazing visibility. In addition to making you more accessible to potential collaborators, the more you post, the more you'll be promoted on TikTok. Create and upload content regularly, and you'll be able to develop a community of people who enjoy your work and want to see more of it.
While we're on the subject of collaborating, let's talk about how much freedom you have on TikTok and other similar platforms. This is an important point to make because, as awesome as these platforms are, they're still platforms, and like any other, they have rules and regulations that you must follow. Some of the limitations are pretty cool though. For example, on TikTok, you can't promote a business other than the one you're affiliated with. Moreover, you can't use certain language or phrases, like "best," "winning," or "incredible." Still, these limitations can be a great resource, especially if you want to cut back on inappropriate content or material that is harmful to you or your company. For example, you can't promote drugs or illegal activities.
Instagram has a similar rule, though it's a little less restrictive. Instead of not being able to promote a business, you can't promote an Instagram account that is not related to your brand or a verified business account. As with TikTok, if you want to build an audience, you can start by simply sharing images of yourself or your work. However, as your audience grows, you can take the opportunity to start featuring other creators and promoting their work too. This is an excellent opportunity for anyone who's got a brand or wants to establish one because you can build a community of people who enjoy your content and are interested in what you have to say.
The Rising Popularity Of Video Content
It would be foolish to ignore the impact that video content has had on the world. Thanks to the advent of video, people can now have first-hand experiences and see things from a different perspective. In addition, with the popularity of TikTok and other similar platforms, it's never been easier for individuals to share their stories and connect with others who share the same interests. This is why video content is more popular than ever, and it's great for brand awareness, SEO, and more.
Final Takeaway
In closing, it's important to remember that even though video content is becoming more popular, it doesn't mean that live streaming and broadcast content is going to disappear. Far from it. Thanks to the growing popularity of video platforms like TikTok, there are more and more people turning to them as a source of content. Therefore, creators can now build a following of people who enjoy their work and want to see more of it. Moreover, platforms like TikTok provide a unique opportunity for collaboration, and it's never been easier for individuals who want to showcase their talents and build a following too.